Evolutionary Music Co-Op (EvMC) is a non-profit music and media co-operative designed to enable artists to create conscious music that can be shared with fans, community members, and organizations who value music as a tool for inspiration, change and healing. The music we produce and present spans genres and generations, building Toronto’s unique intercultural creative potential to create new and evolutionary forms of music to entertain and inspire positive change in the world.
TORONTO music collective, that aims to change the paradigm of the music industry.
Our goals are to help improve the lives and business of musicians, artists, studios, venues and music lovers, by operating an organization based on cooperation and collaboration instead of competition. We want to bring high quality, original and conscious music to the world, both recorded, on video and live.
We are doing this by building a hub where music industry professionals, artists, creatives and web/tech experts utilize modern online techniques. With our members' combined databases we can maximize potential exposure and revenues for all involved. This method entails finding, engaging and building 'True Fans' for our artists.
We welcome music of all styles, including Djs, EDM artists and unique music yet undefined. EvMc is a Big Idea. We believe that when you own something you take greater care of it, so we adopted the Co-op model. With EvMc, we will all own it and all benefit from its successes. And as a Co-op, we can't be taken over or bought out!
Investing time and resources in the co-operative to generate
equity, provide income and/or enhance quality of life for all its members. Maximizing market share and enhancing the local arts economy by providing multiple avenues for delivering more diverse forms of conscious music to more diverse communities of music lovers. Based on a co-op financial structure and governance process designed to produce maximum mutual benefit, respect for human rights, accountability, efficiency and transparency for all EvMC members.
Administrations & Operations Coordinator
Professionally known as MSha, Manushi Shah is a Music Business Professional from Humber College, Toronto. MSha comes from a household of music and business. Her mother is a doctorate in Indian classical music and father is a successful entrepreneur. She has a multi-faceted educational background. MSha is an engineering graduate in Information Technology and a holds post-graduate in Corporate Communication & Advertising from California State University. She got her bachelors in Music Theory & Vocals from Trinity College, London. MSha is a certified Vocal Styles Specialist from Berklee College of Music, Boston and has been working as a Voice Coach and a performing artist since 2015.
Creative Development Coordinator
Media and Digital Communications Contractor
Matthew Dickie is a Music Business Professional and graduate from Humber College. Matt comes from a background of being an academic and longtime fan of the arts. Additionally studies included Western University, doing his undergraduate in English Language and Literature and Media Information and Technoculture. Between his education, he has engaged in the Hamilton music community as a fan, artists and collaborator. Matt provides support at EvMC in all forms of visual communication, such as web and graphic design, videography and editing, social media development and more.
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